If you are collaborating with others to get the job done, have regular team check-ins to make sure the project is going as planned. Whoever’s doing it, make sure you are implementing good time management processes so that you deliver on time, and tracking milestones along the way. It might just be you running the show, or you might be collaborating with others and sharing the load. And we also use every opportunity to educate along the way, for instance, in our SEO audits, on our calls and so on.ĭepending on your business or company, project management may look different. all our SEO consulting clients go through our SEO training. How you decide to execute the education piece is up to you. But we firmly believe an SEO consultant needs to educate their client for best results. So you need to change the content of your discussions based on your audience (the marketing team versus the CEO, for example). Remember, different stakeholders have competing priorities. Support your recommendations with search engine guidance. Explain in layman’s terms how the work you are proposing or the work you are doing is going to benefit them. That’s why at every opportunity, you should educate stakeholders. If people don’t see the value in what you are doing, projects can go wrong - and fast. SEO is one of those things that sounds like a different language if a person has little to no experience with it. If the kickoff call is getting too long, be sure to set up another time to interview stakeholders to get what you need. On this call, it might be appropriate to also dig deeper into the questions you have that will impact the SEO project. What are their expectations? How will you measure success? Then, set a schedule for your regular touch-base communications.Īnd even though you may have already discussed in the past what stakeholders want out of the project, it’s important to dig deeper on the kickoff call. If you are flexible, you can defer to the types of communication that stakeholders prefer, for example, email versus phone calls. You will also want to share when and how you will communicate about the project. That way, there is no room for confusion. If you are signing a new client, this is a good time to go over the contract verbally (even if they signed it and supposedly read it ahead of time). On the kickoff call, you might cover a variety of things that will ensure everyone understands the scope of the engagement, their roles and any other details that are helpful.
Whenever you start a new SEO project or sign a new client, have a kickoff call where you do this. One of the main reasons projects go awry is that expectations were not set from the get-go. Each contains dozens of steps with time-based to-dos that typically don’t change from client to client.
#Seo project management template software
Anything that you use again and again, create a template for and/or automate to save time.įor example, we have skeleton templates that we can run to set up various types of SEO projects in our project management software (we use Basecamp).
#Seo project management template pro
Pro tip: There will always be some tasks within the scope of an SEO project that are repeatable. This is a huge time saver that also ensures tasks don’t get missed. But you need to have a framework for how you approach the work.įor example, your project template might include: Step 1: kickoff call, Step 2: research, Step 3: SEO audit, and so on. To be clear, I’m not saying that your deliverables should be cookie cutter for each client or SEO project. That way, you aren’t reinventing the wheel every time you sign a new client or start a new SEO project. You can use these too to help make sure your SEO projects go smoothly.įirst, make sure that you are clear on your service offerings and approach, and how you are going to carry out the work. In this article, I’ll provide five SEO project management tips that we’ve found indispensable to client success. When an SEO project goes awry, most of the time it’s not the actual deliverables that are the issue - it’s the way the project was managed.
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